Marketing is no longer about the stuff that you make, but about the stories you tell.
– Seth Godin
In the ever-evolving landscape of digital marketing, Click to WhatsApp ads have emerged as a powerful tool for businesses to engage directly with their audience. This comprehensive guide will walk you through the intricacies of setting up your campaign, from creating a Facebook Business account and linking it to WhatsApp, to crafting compelling ad creatives that capture attention. You'll learn how to target the right audience with precision, optimise your ad performance by monitoring key metrics, and leverage free strategies to amplify your reach. With practical tips, real-world examples, and actionable insights, this guide aims to equip you with the knowledge and confidence to run successful Click to WhatsApp ads, positioning you as a reliable source of information and guidance in the digital marketing realm.
First things first, if you don't have a Facebook Business account, it's time to create one. Head over to the Facebook Business Suite and follow the straightforward steps to get started. Once you're in, the next crucial step is to link your WhatsApp Business account to your Facebook Business account. This integration is essential for running effective Click to WhatsApp ads. If you don't have WhatsApp Business account or not sure how to open it, don't worry. Every Stella account comes with a WhatsApp Business account. Just open a free trial account with us to get started.
Now, let's dive into creating a new campaign in Facebook Ads Manager. Navigate to the Ads Manager and click on the Create button to start a new campaign. A dialogue window will open.
When choosing your campaign objective, make sure to select either Traffic, Engagement, or Sales. Usually we run ads with Engagement objective, and use Stella's retargeting feature for ultimate results.
These 3 objectives are specifically designed to drive conversations on WhatsApp, making it the perfect choice for your Click to WhatsApp ads (see the screenshot below). As soon as you select the right objective, click on Continue.
Remember, the right setup is crucial for the success of your Click to WhatsApp ads (CTWA).
In the next step you need to select your campaign setup. We recommend Manual traffic campaign for a finer control over all settings (see the screenshot below).
When you click "Continue" you will get to the Campaign settings. Set up your ads just like you do for any other ads you're running.
Continue to the Ad Set level. In Conversion location select Messaging apps (see the screenshot below). From the Performance goal dropdown menu, select the goal that best fit your traffic goals.
Move down to the Messaging apps section. Select WhatsApp (see the screenshot below).
Once you complete your Ad set settings, continue to the Ad level. Most of the settings there are similar or identical with all other ads you have run so far. There's one additional section Message template. It allows to define the screen inside WhatsApp which visitors will initially see once they click on your ad. There, you may define a pre-filled message so users can start conversation faster and easier. For better results, we recommend using the Frequently Asked Questions and offer at least 3 different options. For example, if you are using WhatsApp for recruiting, we found out that the following options work well:
Be playful with the questions, just be careful with the length. Although Meta allows 80 characters, we recommend using texts that fit in a single line. Longer texts will introduce vertical scrolling on devices with smaller screens which directly impacts the conversion rates.
Hint: With Stella, you may configure a chatbot for each option which will guide the user further down your funnel, eliminating manual interaction.
No matter if you prefer to use WhatsApp chatbots or to rely on manual interactions, with Stella's shared team inbox feature, multiple team members can process conversations coming from your meta ads via web-based app.
Creating compelling ad creatives is the backbone of any successful Click to WhatsApp campaign. High-quality images or videos are non-negotiable. They grab attention and make your ad stand out in a crowded feed. But visuals alone won't cut it. Your ad copy needs to be equally engaging. Think of it as a conversation starter. Use language that speaks directly to your audience's needs and desires. For instance, instead of saying "Ultimate diet for losing weight", try "Lose 2kg every week with our easy-to-follow diet". See the difference? One is a flat statement; the other advertises measurable results.
Now, let's talk about Facebook's Ad Library. It's a goldmine for inspiration. You can see what your competitors are doing and what’s working for them. But don't just copy; innovate. Use their ideas as a springboard to create something uniquely yours. And don't forget the power of A/B testing. Test different creatives to see what resonates most with your audience. Maybe a video works better than an image, or perhaps a playful tone outperforms a serious one. The key is to keep experimenting until you find the perfect formula. Experts' advice? Always keep your audience in mind. What are their pain points? What solutions are they looking for? Tailor your ad creatives to address these questions, and you'll see a significant boost in engagement.
Understanding how to target the right audience is crucial for the success of your Click to WhatsApp ads. In Facebook Ads Manager, you can start by creating custom audiences based on user behaviour and demographics. This allows you to reach people who have already interacted with your brand, increasing the likelihood of engagement. For instance, you can create a custom audience from your website visitors or those who have engaged with your content on social media. To expand your reach, consider using lookalike audiences. These are audiences that share similar characteristics with your existing customers. By targeting lookalike audiences, you can find new potential customers who are more likely to be interested in your products or services. Here are some tips for effective audience segmentation:
It's important to continually refine and adjust your audience targeting over time. Monitor the performance of your ads and make necessary adjustments to improve results. By doing so, you can ensure that your ads are reaching the most relevant audience, maximising your return on investment.
Running Click to WhatsApp ads is just the beginning. To truly maximise your ad performance, you need to dive deep into key performance metrics like CTR (Click-Through Rate), CPC (Cost Per Click), and conversion rate. Monitoring these metrics will give you a clear picture of how well your ads are performing and where adjustments are needed. For instance, if your CTR is low, it might be time to tweak your ad copy or visuals. Similarly, a high CPC could indicate that your bid strategy needs fine-tuning. To get the most out of your ad spend, regularly update and refresh your ad creatives. Stale ads can lead to ad fatigue, where your audience becomes blind to your promotions. Keep things fresh by rotating new images, videos, and copy. Additionally, using Meta Ads Reporting can provide deeper insights into your audience's behaviour, helping you make data-driven decisions. This tool can reveal which demographics are most engaged, allowing you to tailor your ads more effectively. Consider this: A local business saw a 30% increase in conversions by simply adjusting their bid strategy and refreshing their ad creatives every two weeks. They monitored their CTR and CPC closely, making small tweaks that led to significant improvements. This case study highlights the importance of continuous optimisation and the impact it can have on your overall ad performance.
When it comes to maximising the impact of your Click to WhatsApp ads, leveraging organic social media can be a game-changer. By sharing engaging content on platforms like Facebook and Instagram, you can complement your paid ads and drive more traffic to your WhatsApp. Utilise Stella's features such as chatbots and flows to enhance customer interaction and streamline communication. These tools not only save time but also ensure that your customers receive prompt responses, improving their overall experience.
Creating engaging WhatsApp statuses is another effective strategy to attract more clicks. Share updates, promotions, and behind-the-scenes content to keep your audience interested and engaged. Look at successful WhatsApp marketing campaigns for inspiration and adapt their strategies to fit your brand. Additionally, collecting and analysing customer feedback is crucial for refining your campaigns. Use this feedback to make data-driven decisions and continuously improve your marketing efforts.
In today's fast-paced digital marketing environment, Click to WhatsApp ads present a unique opportunity for businesses to engage with customers in real time. By following the steps outlined in this guide —setting up your campaigns, crafting compelling creatives, targeting the right audience, and optimizing performance — you can drive meaningful conversations and achieve tangible results. WhatsApp's direct messaging capabilities, when combined with effective ad strategies, offer a powerful tool for converting leads into loyal customers.
Remember, continuous optimization is key to long-term success. Monitor your metrics, refresh your creatives, and stay agile in your approach. Additionally, don't overlook the potential of organic strategies to amplify your reach. By integrating these tactics into your marketing mix, you can not only boost engagement but also create lasting relationships with your audience.
With the right combination of paid and organic strategies, Click to WhatsApp ads can become an essential part of your digital marketing toolkit, delivering high-impact results at scale.
Start your FREE trial nowWhen it comes to marketing, the most crucial aspect is the results achieved toward the set goal, followed by cost. Everything else is secondary. WhatsApp delivers scalable results, often outperforming traditional marketing channels. Before diving deeper into WhatsApp Marketing and how to structure your funnel, I want to highlight the results achieved by some clients over the past year using the WhatsApp Business Platform:
These examples illustrate the diverse ways WhatsApp can be used across different industries. Let's explore the essentials of using WhatsApp for Marketing and how to build your funnel.
Getting your marketing team to adopt business messaging may not be a walk in the park. You'll need to secure legal and budget approvals, just like with any new software. You'll also need buy-in from team members who may be concerned about learning a new platform. However, the WhatsApp adoption process can be smooth and straightforward, especially with Stella’s WhatsApp Business Suite, which includes custom strategy building, mentoring, best practices, live coaching, and more. Reach out early to support your efforts.
As with any marketing channel, the first step is determining your campaign's goals and audience. This information will help you choose the best entry points (discussed in the next section) and content for your WhatsApp campaign. WhatsApp’s wide reach makes it ideal for lead generation and nurturing prospects at the consideration stage. One-on-one chats with shoppers can significantly build trust in your products and brand.
There are no “good” or “bad” entry points — it's about choosing the ones that align best with your audience and campaign goals. Consider these entry point examples for your WhatsApp campaign:
The rise of smartphone dominance offers businesses a tremendous opportunity to reach customers directly. Engaging prospects on their preferred channels can lead to increased visibility and superior click-through rates (WhatsApp messaging can reach up to 98% CTR compared to email's 22%).
However, at the top of the funnel, when a customer is still in the "awareness" stage, spamming isn’t an option. The solution is opt-in messaging, which allows brands to ask prospects if they’d like to receive marketing messages. Minor incentives, such as early access, giveaways, loyalty programs, or discounts, can significantly boost subscriber lists.
One study found that offering small incentives for opt-ins can increase your subscriber list up to five times faster. Consistently demonstrating value in these interactions can help retain and engage leads over time.
As we move down the funnel, the goal is to convince consumers that your product or service is the best choice for their needs. Traditional methods, such as customer testimonials, informative FAQs, and nurture campaigns, remain effective in messaging channels. However, WhatsApp messaging offers a unique advantage: direct, real-time interaction with your audience.
This capability fosters deeper connections by providing personalized solutions and instant feedback. Agents can address specific pain points and objections during the consideration phase. Automated chatbots can handle FAQs and product-specific queries 24/7, freeing agents to focus on more complex issues.
Finally, remember that WhatsApp messaging works best as part of an omnichannel strategy. Leverage high click-through rates to drive traffic to other assets like your website, social media, or YouTube channel.
The “decision” phase of the sales funnel is crucial, where effective messaging can significantly drive conversions. WhatsApp messaging, with its real-time capabilities, creates urgency and exclusivity, motivating customers to act. WhatsApp built-in eCommerce features allow customers to purchase directly within a chat, streamlining the process and boosting convenience. Additionally, WhatsApp messages can effectively address cart abandonment, with optimized reminders achieving up to a 58% recovery rate. Personalized recommendations based on customer behavior further enhance sales by increasing average order values and building customer loyalty. Messaging also integrates well with other channels, promoting a cohesive omnichannel experience that reinforces customer engagement.
The funnel doesn’t end when a customer makes their first purchase — think of it more as a cycle than a funnel. On average, it is five times easier to sell to an existing client than to acquire a new one. Therefore, post-purchase messaging focuses on retaining customers and encouraging them to become loyal brand advocates. Beyond delivery updates and receipt confirmations, messages can be personalized, such as thank-you notes or product recommendations, fostering trust and promoting repeat purchases. Additionally, WhatsApp messaging can boost referral programs, especially with attractive incentives for sharing the brand. Keeping customers informed about new products, sales, and updates through WhatsApp ensures your messages are seen and acted upon, without getting lost in an email spam folder.
Stella offers a powerful, versatile platform for businesses looking to enhance their marketing efforts across various stages of the customer journey. From building awareness to driving conversions and nurturing customer loyalty, WhatsApp's direct, real-time communication capabilities allow brands to connect with their audience in a more personal and impactful way than traditional marketing channels.
By integrating WhatsApp into your marketing strategy, you not only meet your customers where they are but also provide them with a seamless, engaging experience that builds trust and fosters long-term relationships. Whether you're looking to improve customer support, drive sales, boost engagement, or automate repeating tasks, Stella's robust features make it an invaluable tool for modern marketers.
As you consider incorporating WhatsApp into your marketing mix, remember to focus on clear goals, personalized messaging, and strategic entry points. The examples highlighted here demonstrate the potential of WhatsApp Marketing to drive impressive results across diverse industries. So, take the first step towards leveraging this dynamic platform and watch your business thrive in the digital age.
Start your FREE trial nowWhatsApp chatbots offer a seamless way for customers to engage with businesses, enabling a range of automated interactions without the need for human intervention. The following comprehensive overview should give you a clear understanding of how WhatsApp chatbots, particularly through Stella's WhatsApp Business Suite, can transform your business operations and customer interactions in 2024 and beyond.
Stella’s drag-and-drop chatbot builder makes it easy to design advanced conversational funnels, whether you’re a beginner or a seasoned pro. Here’s how you can leverage chatbots for different business scenarios:
Create highly personalized and converting funnels that align with your specific business goals. Whether you’re running quizzes, offering downloadable content, or hosting webinars, Stella’s chatbot builder provides unmatched flexibility and power, all without requiring technical expertise.
Save time with ready-made WhatsApp funnels designed to address common business challenges. These professionally developed chatbots are pre-tested for effectiveness—just add your branding and you’re good to go.
More about Recruiting More about Ratings & Reviews More about Real EstateUse chatbots to replace repetitive tasks such as conducting surveys, gathering feedback, and sending appointment reminders. Automating these processes not only saves time but also helps you gather valuable data to improve operations and drive growth.
More about WhatsApp AutomationAfter launching your WhatsApp chatbot, continuous monitoring and optimization are crucial for its success. Here’s how to keep your chatbot performing at its best:
In today’s digital landscape, where WhatsApp dominates messaging, businesses can’t afford to ignore the platform’s potential. WhatsApp chatbots bridge the gap between brands and their audiences, enhancing customer support, automating routine tasks, and increasing engagement.
Stella’s WhatsApp Business Suite empowers businesses to harness this potential, offering tools that are easy to use and powerful enough to drive significant results. As businesses evolve, WhatsApp chatbots will continue to be an indispensable tool for building lasting customer relationships.
Every small business owner eventually asks themselves: How can I bring in more clients without spending a lot on advertising?
In this blog post, we'll reveal one of the most successful strategies to consistently grow your client list with minimal effort. Whether you're running a restaurant in New York, a dry cleaning business in London, a hair salon in Dubai, or any other business, you can continuously benefit from this strategy.
Let's consider a common scenario. A car owner in London is looking for a car wash. There are three car washes nearby. The first has a high rating but very few votes. The second has many votes but a lower rating. The third has both a high rating and a high number of votes. Most people will likely select the third car wash because it instills trust.
Analyzing the same search in a keyword tool reveals that, on average, 27,000 people search for a car wash in London each month. That's a huge potential market. However, businesses with no or low ratings attract fewer clients and face significant challenges. If your business is not in the top results, your competitors will capture all the potential new clients.
Reputation is more important nowadays than ever before. It heavily influences clients' decisions. You've experienced this many times on platforms like Amazon, TripAdvisor, Booking.com, and other websites. The three main factors that influence Google's ranking algorithm are:
While relevance and distance are out of the business owner's control, reviews can be influenced directly by the business.
Google considers several aspects of reviews: quantity, quality, recency, authority, and variety. But what does all that mean? And more importantly, how can you meet these criteria to build an excellent reputation easily? In short, you need consistent 4- and 5-star ratings and reviews.
With Stella, you gain access to a ready-made reputation management funnel designed to boost your ranking and accumulate excellent reviews effortlessly and without significant investment. Here's how it works:
But that's not all! With Stella's reputation management funnel, you automatically build your audience. You can remarket to them via WhatsApp newsletters with special offers, discounts, and promo codes. Don't rely on one-time clients any longer. Start nurturing repeat clients and scale up your business. It's that easy with Stella!
In the ever-evolving landscape of recruitment strategies, WhatsApp has emerged as a powerful tool, yet its true potential remains largely untapped by many recruiters. There's often a misconception surrounding what constitutes WhatsApp Recruiting and how it can be effectively utilized in talent acquisition efforts. Let's delve deeper into what WhatsApp recruiting truly entails and what it doesn't.
WhatsApp stands tall as the most widely used messaging application globally, boasting billions of active users. Its seamless interface, cross-platform compatibility, and end-to-end encryption have made it a staple in personal and professional communication alike.
To comprehend WhatsApp Recruiting, it's crucial to distinguish between its various offerings. There are three primary WhatsApp products: WhatsApp Messenger App, WhatsApp Business App, and WhatsApp Business Platform. While the first two cater to personal and small business communication, it's the WhatsApp Business Platform that holds the key to effective recruiting.
WhatsApp Business Platform serves as the backbone for WhatsApp Recruiting endeavors. Its capabilities extend far beyond conventional messaging, offering a suite of features tailored for businesses, including:
It's essential to dispel common misconceptions surrounding WhatsApp Recruiting:
WhatsApp Recruiting offers a plethora of benefits for modern recruiters:
To underscore the significance of WhatsApp in recruiting, consider these statistics:
In conclusion, WhatsApp Recruiting represents a paradigm shift in talent acquisition strategies, offering recruiters a dynamic platform to engage with candidates effectively. By understanding its capabilities and dispelling common misconceptions, recruiters can unlock the full potential of WhatsApp in their recruitment endeavors. Embrace WhatsApp recruiting as a strategic asset in your recruitment toolkit and revolutionize the way you connect with top talent.
In the competitive landscape of talent acquisition, finding the right candidates for your team can often feel like searching for a needle in a haystack. The best talent isn't always actively seeking new opportunities, although most of them are open to offers. But what if there was a simpler, more effective way to connect with top talent and streamline the application process? Discover the WhatsApp Apply button, a game-changer in recruitment strategies, alongside the innovative WhatsApp Business Suite from Stella.
Let's face it — the typical recruitment process can be arduous for both candidates and hiring teams alike. Candidates invest time and effort in crafting cover letters, perfecting resumes, and navigating complex application procedures, only to feel like their applications vanish into the void without a response. This disconnect often leads top talent to seek alternative, more user-friendly avenues for job application.
Recognizing the need for a quick and convenient application process, the concept of a WhatsApp Apply button has gained traction in the recruitment sphere. Studies have shown that WhatsApp boasts a significantly higher conversion rate compared to traditional methods, with over 70% of job seekers preferring to apply via WhatsApp when given the option. This surge in candidate interest underscores the importance of integrating WhatsApp Apply buttons into job listings to enhance engagement and attract top talent.
But how can businesses efficiently manage job applications and engage with candidates in real-time through WhatsApp? That's where Stella comes in. With Stella, implementing a WhatsApp Apply button is fast and straightforward. Begin by seamlessly integrating the button into your job listing page, and further amplify engagement with targeted social ads that drive candidates directly to WhatsApp.
Once candidates initiate the application process through WhatsApp, Stella's intuitive platform ensures seamless management of incoming applications. All applications are consolidated into one shared team inbox, akin to an Outlook shared mailbox, enabling multiple users and teams to collaboratively process applications and engage in real-time conversations with candidates — all through a user-friendly web browser interface.
Stella goes beyond basic application management, offering advanced features to streamline recruitment workflows. Connect your business landline to WhatsApp for enhanced professionalism, leverage the power of chatbots for pre-qualification and document collection, and engage in personalized, one-on-one conversations with candidates in real-time.
In addition to its core functionalities, Stella offers a wide range of integrations to empower your hiring efforts and support your team's success. Whether you're looking to sync candidate data with your existing HR software or integrate communication channels for streamlined collaboration, Stella provides the tools you need to optimize your recruitment workflows.
In a digital age characterized by convenience and connectivity, embracing innovative solutions like the WhatsApp Apply button and Stella can give your recruitment efforts a competitive edge. By simplifying the application process, fostering real-time engagement with candidates, and streamlining workflow management, Stella empowers businesses to attract top talent efficiently and effectively. Don't wait any longer — elevate your recruitment strategy with Stella and unlock the full potential of WhatsApp Recruiting today.
In the dynamic realm of talent acquisition, staying ahead of the curve is paramount. While traditional recruiting channels have their merits, savvy businesses are harnessing the potential of unconventional platforms to attract and engage top talent. Explore WhatsApp Recruiting – a game-changer in the world of recruitment strategies.
You may already be familiar with WhatsApp as a ubiquitous messaging app, but have you considered its potential in the realm of talent acquisition? WhatsApp Business Platform offers a direct line to your ideal candidates, fostering personal, conversational interactions that transcend the limitations of traditional recruiting channels.
Imagine initiating a recruitment process with a simple click on a social media ad, post, website link, or QR code – seamlessly guiding candidates to a WhatsApp interview. This informal chat-like setting creates a conducive environment for businesses to connect with candidates on a deeper level, fostering stronger relationships and providing a personalized experience throughout the recruitment journey.
One of the standout features of WhatsApp Recruiting is its integration of chatbots, empowering businesses to streamline pre-qualification processes and document collection. This automation not only enhances efficiency but also imbues the candidate experience with a sense of authenticity and responsiveness, making them feel valued and respected.
In essence, WhatsApp Recruiting transcends mere recruitment; it's about fostering genuine connections with candidates in a friendly, supportive manner while respecting their personal space and preferences.
With over 2 billion users worldwide, WhatsApp presents an unparalleled opportunity for businesses to connect with candidates across the globe. Its widespread popularity translates to higher engagement rates, with messages boasting a remarkable 98% open rate and an average response time of just 90 seconds – far surpassing traditional recruiting channels like email and phone.
Incorporating WhatsApp into your recruiting arsenal isn't just reserved for large corporations – businesses of all sizes stand to benefit from its transformative potential. Whether you're a budding startup or an established enterprise, embracing WhatsApp Recruiting can elevate your recruitment efforts, driving engagement, attracting top talent, and ultimately fueling organizational growth.
As the recruitment landscape continues to evolve, adaptability is key. WhatsApp Recruiting offers a fresh perspective on talent acquisition, empowering businesses to forge meaningful connections with candidates in a digital age characterized by personalization and authenticity. By leveraging the power of WhatsApp, you can revolutionize your recruiting strategy, drive real results, and propel your organization towards success in the competitive talent market. So, are you ready to embark on your WhatsApp Recruiting journey? The future of talent acquisition awaits – seize the opportunity and unlock your business's full potential today.