Overview

Every small business owner eventually asks themselves: How can I bring in more clients without spending a lot on advertising?

In this blog post, we'll reveal one of the most successful strategies to consistently grow your client list with minimal effort. Whether you're running a restaurant in New York, a dry cleaning business in London, a hair salon in Dubai, or any other business, you can continuously benefit from this strategy.

The Importance of Reputation

Let's consider a common scenario. A car owner in London is looking for a car wash. There are three car washes nearby. The first has a high rating but very few votes. The second has many votes but a lower rating. The third has both a high rating and a high number of votes. Most people will likely select the third car wash because it instills trust.

Analyzing the same search in a keyword tool reveals that, on average, 27,000 people search for a car wash in London each month. That's a huge potential market. However, businesses with no or low ratings attract fewer clients and face significant challenges. If your business is not in the top results, your competitors will capture all the potential new clients.

Why Reputation Matters More Than Ever

Reputation is more important nowadays than ever before. It heavily influences clients' decisions. You've experienced this many times on platforms like Amazon, TripAdvisor, Booking.com, and other websites. The three main factors that influence Google's ranking algorithm are:

• Relevance
• Distance
• Reviews

While relevance and distance are out of the business owner's control, reviews can be influenced directly by the business.

Google considers several aspects of reviews: quantity, quality, recency, authority, and variety. But what does all that mean? And more importantly, how can you meet these criteria to build an excellent reputation easily? In short, you need consistent 4- and 5-star ratings and reviews.

Introducing Stella: Your Reputation Management Solution

With Stella, you gain access to a ready-made reputation management funnel designed to boost your ranking and accumulate excellent reviews effortlessly and without significant investment. Here's how it works:

1. Client Interaction: Once a client makes a purchase or interacts with your business, you can trigger a WhatsApp message asking them to rate your service.
2. Physical Locations: At physical locations, such as restaurants and stores, display an NFC plate or a QR code that clients can scan to leave a review.
3. Review Process: When the code is scanned, the client is directed to WhatsApp, where they are asked to rate their experience from 1 to 5 stars. If the client selects a 4 or 5-star rating, they are redirected to Google (or another platform of choice) to leave a review.
4. Handling Lower Ratings: If the client rates their experience with 3 stars or less, we collect more details about their decision but do not direct them to Google. This helps eliminate negative reviews, identify issues early, and resolve them faster. The entire process is managed by a chatbot, requiring no additional effort from you once the funnel is set up.

Building and Nurturing Your Audience

But that's not all! With Stella's reputation management funnel, you automatically build your audience. You can remarket to them via WhatsApp newsletters with special offers, discounts, and promo codes. Don't rely on one-time clients any longer. Start nurturing repeat clients and scale up your business. It's that easy with Stella!